Role: Brand Designer

Scope: Brand Identity, Packaging, Merch

Year: 2024

✨ Overview

Radical Toast is a lifestyle cafe that blends street culture with artisanal food. Our goal was to craft a brand that feels rebellious yet approachable.

🎯 Goals

• Design a visual system with an urban edge

• Create distinct packaging and merch appeal

• Balance boldness with friendliness

🧠 Solution

• Designed a modular logo system using stencil typography

• Developed a vibrant, graffiti-inspired color palette

• Rolled out packaging with bold illustrations and QR-linked AR content

📈 Outcome

The brand gained a cult following, saw a 40% increase in foot traffic post-launch, and was featured in BrandNew and Dieline.