Role: Art Director & Set Designer

Scope: Editorial Photography, Set Design, Visual Styling

Year: 2024

✨ Overview

Bardimin, a wellness brand rooted in Indonesian herbal traditions, commissioned an editorial photoshoot to visually narrate the essence of its natural, heritage-infused products. The goal was to merge cultural depth with high-art direction for use in marketing, PR, and packaging extensions.

🎯 Goals

• Create an evocative photoshoot capturing nature and ritual

• Reflect the brand’s Jamu (Indonesian herbal) heritage

• Deliver assets adaptable across digital and print platforms

🧠 Solution

• Developed a shoot concept inspired by Javanese ritualism and modern minimalism

• Designed earthy, textured sets using batik cloth, ceramic vessels, and dried flora

• Collaborated with natural light photographers to produce a soft, grounded visual tone

📈 Outcome

The editorial photoshoot became the visual cornerstone of Bardimin’s launch campaign. Assets were used in packaging, web banners, and influencer kits, increasing brand awareness by 70% across wellness channels.