Role: Art Director

Scope: Campaign Visuals, Product Imagery, Motion Production

Year: 2023

✨ Overview

Altertech, a smart home tech startup, commissioned a visual campaign for its launch across digital, retail, and out-of-home placements.

🎯 Goals

• Communicate futuristic simplicity

• Craft cohesive visuals across media

• Embed movement into brand story

🧠 Solution

• Directed photo and motion shoots with gradient lighting and chrome tones

• Created key visuals for campaign rollouts across Times Square and IG Ads

• Developed 3D renders of product interfaces for immersive web storytelling

📈 Outcome

Generated over 4 million impressions and won a Silver ADC Award for Art Direction.