Role: UX/UI Lead

Scope: Web App Redesign, Design System, UX Research

Year: 2024

✨ Overview

Alectra is a SaaS product serving B2B analytics. The team needed a modernized platform with better usability and scalability.

🎯 Goals

• Improve navigation and user comprehension

• Unify design across 8+ product modules

• Build a flexible design system for future growth

🧠 Solution

• Conducted user journey audits and stakeholder interviews

• Introduced a card-based layout with clear affordances

• Developed a full Figma-based system with color tokens and accessibility baked in

📈 Outcome

User task completion time dropped by 35%. The design system was adopted across teams and reduced future dev/design time by 40%.